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Fab double page spread in the Feb. 6 issue of Billboard magazine.
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Following the pre-Grammy party last week at John Varvatos, LA Times kindly plugged sales of the "We're All Fans" t-shirts.
The Grammys have made sweet music in the ratings, with the show's biggest TV audience in six years.Preliminary Nielsen figures Monday show the CBS broadcast attracted 25.8 million viewers. That would be the annual music award show's highest ratings since 2004.
"The 52nd Annual Grammy Awards" logged a year-to-year viewer boost of more than a third and dominated network rivals Sunday night.
ABC took the runner-up position for the evening. It beat out the third-place Fox network with 9.1 million versus 4.3 million viewers, respectively.
Final Nielsen ratings figures are expected Tuesday.
Copyright 2010 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
The "We're All Fans" campaign gets called out in this article on key shifts marketers should keep in mind for marketing in the next decade. This excerpt specifically talks to allowing consumers to participate with your brand.
Consumers expect to participate with your brand
Over the past 10 years, marketers have increasingly moved from talking at consumers to talking with them. As the lines of brand ownership blur, co-creation of content and user-generated content will increasingly become part of a company's communications approach.
A great example: To promote this year's Grammy Awards, the Recording Academy and its ad agency, TBWA\Chiat\Day, created a campaign centred around an interactive website called "We Are All Fans" (wereallfans.com). It's filled with portraits of Grammy-nominated artists generated entirely from YouTube, Twitter and Flickr postings submitted by fans, constantly updating in real time.
The music industry has faced considerable challenges in the passed few years as technology has shifted the power away from the big labels to the independent artists and their fans. Success these days depends on a critical mix of talent and the artist’s ability to connect with their fan base. The Recording Academy’s 52nd Annual GRAMMY Awards campaign acknowledges this shift in a big way making the media the message.
This year’s “We’re All Fans’ GRAMMY advertising campaign celebrates the power of social media and its ability to create a direct connection between artists and fans. The cornerstone of TBWA/Chiat/Day LA’s integrated campaign is the www.wereallfans.com website which creates real-time portraits of GRAMMY-nominated artists composed entirely from fan postings on YouTube, Twitter and Flickr.
The site also features the “FanBuzz Visualizer” powered by partner Visible Technologies. This data visualization tool scours the web for conversations, comments and mentions of the featured GRAMMY Nominated artists to measure the strength of buzz that each artist has created with their fan base via social media. Available on the site and as a widget that can display current standings on fan’s social media pages, the application ads level of transparency and competition which fuels participation.
Criticized in past years for not representing the true zeitgeist of current music culture, the Academy brought it this year with a powerhouse show featuring arresting performances from Pink, Beyonce and Lady GaGA and continued the fan participation theme into the programming by inviting fans to cast votes online to determine which song Bon Jovi would play live.
As both the music and the advertising industry struggle to measure and monetize the phenomenon of social media, this year’s GRAMMY Awards, if nothing else provided each nominee’s camp with an accountability tool to measure the effectiveness of their own social media efforts against their competition. And that is the name of the game these days.
CBS' presentation of the 52nd annual Grammy Awards was the highest-rated telecast for the event in six years.
The Sunday-night program was up significantly from 2009, rising 32%, which marks two years of consecutive ratings growth for the telecast.
The Grammys pulled 25.8 million viewers and a 9.8 adults 18-49 rating, according to time-zone adjusted national ratings, making last night the most-watched and highest-rated Grammys since 2004.
The well-produced event celebrated the music industry's feminine side, with Beyonce becoming the first woman to take home six statues, Taylor Swift winning for album of the year and Pink wowing the audience with a Cirque du Soleil-style performance (video below).
Naturally, the Grammys crushed competitors. ABC was in second place with "Extreme Makeover: Home Edition" (8.5 million, 2.2), "Desperate Housewives" (11.4 million, 3.7) and "Brothers & Sisters" (7.7 million, 2.4). Fox's animated block averaged 5.2 million and a 2.6 rating. NBC aired a "Saturday Night Live" sports-themed clip show (3.1 million, 1.2).
Also, from Billboard: What you didn't see on TV during the Grammys.
John Cook ‘s Venture Blog did a nice little piece on our Fanbuzz Visualizer, using it to track Lady Gaga’s current social media dominance. According to the visualizer, which is powered by Visible Technologies tracking tools, Lady Gaga has logged over 130,000 mentions since the site was launched, handily besting icon Jay-Z. Here’s to hoping that the Fanbuzz Visualizer actually becomes an industry tool. Read on...
